Lichen with red bits

It looks like this lichen is making some red globs. Maybe they're fruiting bodies? It's time to study up on lichen.

Lichen Diversity

The tree that lichen loves at Midlothian Mines Park in 2014.

You can see three different lichen growth forms: foliose (the flaky, leafy one), fruticose (the one branching out in plant-like tufts), and crustose (a really flat coating on the surface of the bark, especially in the second photo).